Cambia Health Solutions
I was an intern on the Consumer Experience team at Cambia Health Solutions. Throughout my internship, I conducted competitive analysis on companies that were creating or had already created a mobile healthcare application similar to the one we designed. I created personas based off of previous data and potential users and analyzed a card sorting activity. I transcribed interviews and usability studies of users interacting with the prototype that the team had created. Lastly, I created the first iteration of the company wide Consumer Experience Toolkit that was intended to improve the knowledge and usage of CX.
Dates: June 2017 - September 2017
Role: Consumer Experience Intern
Location: Portland, OR
Competitive Analysis
I conducted competitive analysis on five different companies that had similar healthcare visions as my team did. I researched and documented the pros, cons, primary features, overall usability, and any reviews left by users. Also, I Investigated the companies on their websites and any news articles that they appeared on to learn more about what they have been up to or their future steps. I attached the document I used to complete the competitive analysis below.
Personas
After I completed conducting all the competitive analysis, I was able to create some personas on potential users based off the previous user research data. We had three different categories of patients: Caregivers, Complex Chronic Conditions, and Optimizers, as you can see below. Along with the personas, I analyzed the card sorting and bullseye activity our users participated in and pulled out the most important/not important pieces of information the users identified.
Consumer Experience Toolkit
Throughout my entire internship, I was tasked to create a Consumer Experience Toolkit that would improve the knowledge and usage of CX throughout the company, especially with the teams my team worked with. I created many iterations of this toolkit and would get feedback every couple weeks to enhance the content. The inspiration came from IDEO's own Human-Centered Design toolkit.
